Bogdan Ciocodeica Studio presents an innovative approach to retail design with their latest project located in Bucharest, Romania. This retail space, completed in 2023, reimagines traditional eyewear stores in a contemporary context, paying homage to the old-style while infusing it with modern aesthetics and functionality.
Design Concept
The store serves as a node, blending elements of old-style eyewear stores with contemporary design principles. Shapes and volumes are stylized and simplified to their essence, creating a playful and pixelated environment reminiscent of low-resolution images. Central display modules, featuring a mix of brushed metal and mirror cladding, offer a touch of industrial aesthetic while providing intimate trying stations for customers.
Whimsical Elements
Wooden vertical pieces, resembling structural elements, add a whimsical touch to the space. These pixelated versions of columns infuse the environment with a playful vibe, echoed in rug details and the reception desk. Walls painted in burnt sienna color, combined with translucent latex curtains, create depth and texture, evoking a blurry vision-like effect that enhances the overall ambiance.
Optometry Room
The optometrist examining room embodies minimalism and austerity, featuring colorful walls and a mural backdrop for letter projections. This space maintains the store’s contemporary aesthetic while providing a functional and comfortable environment for eye examinations.
Promotion of Quality Design
The new Lunet space continues the tradition of promoting quality design and creating a unique environment for clients. With a focus on human-centered design, the store aims to educate customers on the benefits of interior architecture done correctly, offering a contemporary, comfortable, and welcoming retail experience.
Conclusion
Bogdan Ciocodeica Studio’s retail design in Bucharest sets a new standard for eyewear stores, seamlessly blending traditional elements with modern design concepts. Through playful pixelated environments, industrial aesthetics, and a focus on user experience, the store creates a unique and inviting space that educates and delights customers while promoting the importance of quality design in retail architecture.
