Masquespacio presents a revolutionary concept in mobility with the Barcelona Club, offering not just a showroom but a creative and sustainable meeting place. Situated on Paseo de Gracia, this club redefines the traditional showroom experience, placing emphasis on experiential exploration and creativity.
Design Concept
Designed as a world of utopias, Masquespacio sought to connect different spaces within the club to Barcelona’s vibrant creative scene. The interior architecture, characterized by a brutalist style with imperfections, serves as the perfect backdrop for the unique design elements inspired by various themes related to creativity.
Unique Spaces
Different spaces within the club represent diverse themes such as architecture, movies, and music. Upon entering, guests are greeted by a giant castle with a reflective green color housing fitting rooms with a distorted effect, setting the tone for an unconventional experience. The car itself is displayed within a whale-shaped 3D structure, while the bathrooms feature captivating light and sound displays reminiscent of childhood movies.
Experiential Zones
Exposition zones showcase sustainable objects selected by Lynk & Co, offering a glimpse into the brand’s commitment to sustainability. Unexpected areas for co-working, including a swimming pool hidden behind an old safe door, add an element of surprise and innovation to the space.
Conclusion
Masquespacio’s design for the Barcelona Club challenges traditional showroom conventions, creating an immersive and interactive experience that goes beyond showcasing products. By blending creativity, sustainability, and unexpected design elements, the Barcelona Club invites visitors to explore a new concept of mobility where the experience takes precedence over everything else.
